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Hello! I’m HOKI25, a storyteller and creator inspired by the spirit of luck (kehokian).

I believe that fortune is not only about big wins, but also the small coincidences that change our daily lives. Through HOKI25, I explore the connection between luck, culture, and creativity — turning ordinary moments into meaningful stories.

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🍀 About Me – HOKI25

Hi, I’m HOKI25 — a name inspired by the Indonesian word “hokian” which means luck or fortune.

For me, luck is not just about winning big moments. It’s about the small, everyday coincidences that shape who we are:

• Meeting the right people at the right time.
• Finding opportunities when least expected.
• Turning mistakes into milestones.

HOKI25 is more than just a brand. It’s a mindset.

It represents how culture, creativity, and fortune intersect in modern life. Just like the number 25, which for me symbolizes youth, energy, and possibilities, HOKI25 is all about embracing chance and transforming it into meaningful stories.

🌟 Why “Hoki”?

In Indonesian culture, hoki is often seen as a charm — a hidden force that makes things go smoothly. Whether in love, career, or daily life, people joke around and say “lagi hoki nih” when fortune smiles on them.

I took that spirit and turned it into a personal identity: a reminder that sometimes, success is a mix of effort + timing + a little bit of luck.

✨ My Vision with HOKI25

• To explore how luck connects with design, technology, and culture.
• To share stories and visuals that inspire people to see fortune in a new light.
• To remind everyone that no matter how unpredictable life gets, there’s always room for luck to surprise us.

🍀 Projects

“Lucky Pixels” Visual Series

Exploring the idea of fortune in digital life through minimalist illustrations and gradient visuals.

• Role: Creative Director & Designer